For Business Owners

Small business owner planning — universal basics, done well.

Any owner, any industry. The four risks are the same; the coverage sizing is what changes.

Common Scenarios

What usually happens — vs what we structure.

Sole owner dies — no written succession plan

Without planning

Family inherits an unsellable business. Employees quit. Clients leave. Asset depreciates to near-zero in 90 days.

With Lifespan Partners

Written succession plan + funded life insurance + identified successor. Business continues or is sold at fair value.

Co-owner disability — partnership stalemate

Without planning

Working partner carries 100% of load while paying 50% of distributions. Resentment and dissolution follow.

With Lifespan Partners

Disability buy-out insurance triggers after a defined period. Working partner buys out disabled partner with proceeds.

Owner retirement — company 401(k) was never set up

Without planning

Owner tries to live on the sale proceeds only. Tax hit on exit is brutal.

With Lifespan Partners

Mix of qualified plan (SEP/Solo 401(k)) + non-qualified deferred comp + IUL for tax-free supplementation.

Illustrative Impact

Business value, 5 years out.

Indexed to 100 at year 1. Hand-set illustrative scenarios — not a projection.

Y1Y2Y3Y4Y504590135180

Illustrative example — not a guarantee or projection. Individual business outcomes depend on industry conditions, carrier underwriting, state availability, and many other factors. Insurance and annuity guarantees are backed by the financial strength and claims-paying ability of the issuing carrier.

What We See In Practice

Operator-level insights.

  • Every small business owner needs the same four conversations: buy-sell, key-person, overhead, retirement. The sizes differ — the categories don't.
  • Coordinate with your CPA and attorney before any funded buy-sell; entity structure (S-corp vs LLC vs C-corp) changes what works.
  • Review every 2–3 years or after any material business event (new partner, location, debt).
Where Our Carriers Come In

Carriers most relevant for this vertical.

  • Lincoln Financial
  • Mutual of Omaha
  • Nationwide
  • Corebridge Financial

Carrier selection depends on your state, underwriting, and the specific product. Not an endorsement.

Ready for a structured look at your business?

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Book a 15-minute small business owner planning strategy call

You've seen the playbook for your industry. A 15-minute call confirms which pieces (buy-sell, key person, 162 bonus) apply to your entity structure — no obligation.