For Business Owners

Hospitality owners: protect the family and the property.

Hotels, motels, and B&Bs — where SBA loans, GM key-person risk, and seasonal cash flow intersect.

Common Scenarios

What usually happens — vs what we structure.

Owner dies unexpectedly — SBA 7(a) loan still owed on the motel

Without planning

The surviving spouse inherits the business + a personally-guaranteed SBA note. Lender calls the loan; family may have to sell the property under duress.

With Lifespan Partners

Life insurance structured to pay off the SBA loan at death. Business continues. Family keeps optionality — operate, sell, or lease — on their terms.

General Manager leaves with 90 days notice during peak season

Without planning

Revenue craters while owner works the front desk. No budget for an executive search firm. Reputation damage from slipping service.

With Lifespan Partners

Key-person coverage on the GM (owned by the business) — provides a lump sum to fund recruitment, retention bonus for interim coverage, and a buffer against revenue dip.

50/50 partners — one wants out

Without planning

Buyout negotiated under stress. Valuation disagreement. Either side can block operations while legal fees pile up.

With Lifespan Partners

Pre-agreed buy-sell with funded life insurance on each partner. Clear valuation formula. Clean exit — at death, disability, or by choice.

Illustrative Impact

Business value, 5 years out.

Indexed to 100 at year 1. Hand-set illustrative scenarios — not a projection.

Y1Y2Y3Y4Y504590135180

Illustrative example — not a guarantee or projection. Individual business outcomes depend on industry conditions, carrier underwriting, state availability, and many other factors. Insurance and annuity guarantees are backed by the financial strength and claims-paying ability of the issuing carrier.

What We See In Practice

Operator-level insights.

  • SBA 7(a) loans typically carry personal guarantees — your life insurance plan needs to cover the note balance, not just income replacement.
  • Key-person on the General Manager is often more valuable than on the owner for day-to-day continuity.
  • Seasonal businesses benefit from Business Overhead Expense (BOE) coverage that triggers after a short elimination period.
Where Our Carriers Come In

Carriers most relevant for this vertical.

  • Lincoln Financial
  • Mutual of Omaha
  • Nationwide
  • Corebridge Financial

Carrier selection depends on your state, underwriting, and the specific product. Not an endorsement.

Ready for a structured look at your business?

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Book a 15-minute hospitality owners: protect the family and the property. strategy call

You've seen the playbook for your industry. A 15-minute call confirms which pieces (buy-sell, key person, 162 bonus) apply to your entity structure — no obligation.